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lǐ niàn
n. idea, concept

Simplified Chinese

Traditional Chinese

Simplified stroke orders are based on the 'Standard of National Commonly-used Mandarin Chinese Characters (现代汉语通用字笔顺规范)', issued by the China National Language and Character Working Committee (国家语言文字工作委员会) on April 7th 1997. Traditional stroke orders are based on information issued by the Taiwan Ministry of Education.
gōng sī de guǎng gào chuán dì zhe tā de jià zhí lǐ niàn .
phr. A company's advertisement transmits its values and beliefs.
wǒ men gōng sī shǐ zhōng jiān chí chéng xìn wéi běn de lǐ niàn .
phr. Our company adheres to the principle that integrity is essential all the time.