If you are having this problem it means that your browser is not set up to display Chinese characters.
if you are using XP please follow this guide http://mandarin.about.com/od/characters/ss/display_chars.htm
this is another guide for configuring chinese character display through Internet Explorer
http://www.jp41.com/internet-explorer/chinese/
this guide gives detailed instructions on solving this problem for many other platforms, including Mac OS
http://proquest.umi.com/i-std/en/lcd/browser/browsercck.htm
I hope these help!